Spec Work = Speculative Work, and We Just Don’t Offer It
We get asked all the time if we can design something for a prospective client before they actually hire us… This is called “Spec Work”. I’m not sure why it’s acceptable in the design industry, it would never fly in any other field. Imagine trying to eat a meal at a restaurant before deciding if you wanted to pay for it… This short video does a great job at explaining the whole thing…